Numbers that moved.
Receipts, not decks.
Four engagements. Four categories. Common thread: the platform analytics moved before we wrote a single retrospective.
Woman Propaganda
The portfolio project that gives this agency its name. Built across short-form video on TikTok, Reels, and Shorts using a hook-first, category-native voice we developed over 18 months of testing.
Offhand Soda
DTC functional-soda brand came in with zero organic presence and an over-reliance on paid acquisition. We stood up a single TikTok channel and scaled a managed retainer alongside it. Six months later their CAC dropped 43%.
Forge Method
High-end one-on-one fitness coaching with a four-figure monthly price tag. Twelve organic leads a month at start. We rebuilt the founder's personal brand around a "method memos" content pillar and a hook bank tuned to high-intent fitness buyers.
Top-20 prestige beauty brand
Inherited a content team of nine producing 80+ pieces a month with no measurable lift in any KPI. We didn't add headcount — we restructured the hook-testing loop, killed three content pillars, and rewrote the editing spec. Same team, same budget, different output.
Name available on request. NDA covers brand identity, not the methodology.